Monthly Archives: March 2008

SMART Business Owners Invest in Their Education

Posted by Merlyn Sanchez on March 29th, 2008

That’s why when I come across a particularly useful book or program, I love to share it with my
community.
Today’s recommendation is a brand new book called “UPPING the Downside” by Master Developmental Coach, Mike R. Jay.

Mike’s book is all about how to create professional resilience by design (did you know you could actually design your [...]

The Results Are In! SMART Marketing is a winner!

Posted by Merlyn Sanchez on March 8th, 2008

We launched our new SMART Marketing Mentoring program this fall after I received my Action Plan Marketing Coach certification. This intensive one-on-one program is geared towards the small business owner and independent professional who wants to attract more ideal clients.

Our first client was Jane Morrison of http://www.moreinsight.com and Women Connections. She’s been gracious [...]

Butcher, Baker, Candlestick Maker… and Marketer?

Posted by Merlyn Sanchez on March 8th, 2008

Smart business owners and independent professionals think and act differently than their less successful counterparts. They don’t differentiate between their vocation (doctor, consultant, widget maker) and marketing. They know that to have a profitable business or practice, they must integrate marketing into virtually everything they do.
Of course, a large professional practice or larger [...]