Upcoming LinkedIn Profile Development Webinars

Are you LinkedIn?  If  so, are you using it to build your brand, improve your search engine rankings, and your credibility?
 
A strong LinkedIn profile builds your professional brand, establishes you as an expert, increases your credibility, and positions you higher in Google searches.  This nuts and bolts program will help you to create a professional, eye catching profile that will put you ahead of your competition.
  
Join us for one of our upcoming webinars on “Perfecting Your LinkedIn Profile”:
 
Tuesday, December 2, 2008 - from 3-4pm Eastern Time ( we will answer all questions, even if we go over our allotted time)
 
http://tinyurl.com/profdevelopdec2
 
Tuesday, December 16, 2008 - from 3-4pm Eastern Time ( we will answer all questions, even if we go over our allotted time)
 
http://tinyurl.com/profdevelopdec16
 
You’ll learn:
 

• Why your LinkedIn profile is so important and how to craft a compelling one
• How to customize your profile with symbols and special characters
• How to use keywords to improve your “findability”
• Why having recommendations is important and how to effectively request them
• Why joining groups can help improve your visibility and set you apart from other users

You’ll also receive:

• A profile template (in MS Word) that you can use as a guide
• The 28 page IA LinkedIn Profiles Guide by Mike O’Neil which contains all the “How To’s” to build your very own highly effective Search Engine Optimized (SEO) profile so that you can be found on Linked, Google and the Web in general (the guide sells for $29 on the IA website).
• PDF handouts of the powerpoint presentation

The cost?  This webinar and all the materials are available for only $39!
 
We’ve teamed up with Integrated Alliances as authorized trainers for their cutting edge social networking programs and we’ll be offering live and web programs on different social networking platforms such LinkedIn, FastPitch, Facebook, and much more!

Supercharge Your Rolodex

 

Today’s post is by my colleague and friend, Amy Hoppenrath of AH Marketing.  She is the consummate marketing professional who has also joined me as an authorized reseller for Integrated Alliances.  We partner on LinkedIn training webinars, including one which is geared specifically towards perfecting LinkedIn profiles.  Here’s her insightful and timely article on how online and offline networking can be used together to achieve more powerful results.

SUPER-CHARGE YOUR ROLODEX

In our ever-changing world some things remain constant. This is particularly true of successful professionals who tend to have rolodexes filled with contact information on a large number of connected professionals. We use our rolodexes to find resources, make connections and build our businesses.  In fact, more than 90 percent of business comes from networking and referrals. Now imagine being able to super-charge your traditional networking.

Social networks, such as LinkedIn, Plaxo and Twitter are changing the way professionals are building relationships and transacting business. Social networks are business tools not to be ignored.  Based on trends, professionals must learn to embrace new tools. Otherwise they will find their competition gaining a distinct advantage.

Professional networking sites such as LinkedIn are growing by more than one million members each month.  Today, there are more than 25 million members on LinkedIn world-wide - at least 64,900 of whom are in Kansas City. If you use a professional networking site, you could be just one connection away from a new client or a strategic relationship.  On LinkedIn alone, the demographics of the typical user are strong:  46 percent are business decision-makers, their average age is 41 years and their average household income is $109,000.

Here are just a few ways that you can use social networks for business:

Manage Your Online Image & Increase Your Visibility

In a recent report by AC Nielsen, 96 percent of people use the Web to conduct research before making a phone call, visiting a company, or deciding what to purchase.  Social networking sites allow you to build your business profile and your brand online.  When you spend time developing a profile that explains the benefits of working with you and back it up with solid recommendations from past employers, collogues and clients - you immediately increase the level of trust with your prospects.

LinkedIn also helps you to improve your “Google Page Rank.”  As a result, your product or service has a greater likelihood of being found online. Since LinkedIn profiles receive a fairly high Google ranking, in many cases your profile may appear higher than that of your web site.

Enhanced Knowledge

When used properly, social networks can enhance your knowledge by allowing you to tap into the collective wisdom of your network. For example, you can quickly obtain information or advice that might help you solve a business problem; research a company; seek insight on a company, product or service when developing a proposal; or even get “real” references on someone who you’re considering to hire.

An Ever Expanding Rolodex

Connecting is a basic human need. Humans by nature are social creatures.   We have a need to connect based on our profession, interests or even by the college that we attended.  For most of history, connections where limited to the geographic area in which people lived.  Today, social networks allow us to connect with people who we know, re-connect with former classmates or colleagues, and help us find those who can best support us in achieving our goals.

As a professional, staying in place in our ever-changing world means falling behind.  I encourage you to embrace this change by understanding how to build your virtual image, and grow and successfully manage your business relationships through social networking.

Our Latest Project: LinkedIn Training

SMART Business Owners is pleased to announce that we have joined Integrated Alliances (IA) as their authorized resellers in the Miami-Dade County, Florida region.  To learn more about our local events and webinars, please visit: 

http://www.integratedalliances.com/Public/Home/Miami/index.cfm

Here’s a photo of Mike O’Neil, Founder and CEO of Integrated Alliances and I signing our agreement in Denver, this past summer:

Integregated Alliances (IA) is the premier business social networking company offering training on LinkedIn and other social networking platforms.  This training helps you integrate your on-line networking and your face-to-face “off-line” networking efforts for maximum impact.

What does this mean for you?  Well,  we’ll be offering training via live events and webinars so that our subscribers can learn to supercharge their networking efforts.

Why did we decide to join forces with Integrated Alliances (IA)?  I decided to learn more about social media this past year and enrolled in several of IA’s webinars.   Prior to the training, I had a presence on LinkedIn for 2 years and nothing came of it.  After rewriting my profile and growing my network following IA’s strategies, I started seeing results.  

Since then, my presence on LinkedIn has resulted in newsletter subscriptions, one new client, an opportunity to host a blog carnival, and an offer to become a writer on a blog with a large volume of targeted traffic.

My off-line networking has also improved as I’ve contacted people in my region and been able to meet with them in-person.  I probably would never have found them unless I’d searched on LinkedIn.  

We will be offering several special offers for blog readers and newsletter subscribers in the next week, so please stay tuned so you don’t miss out! 

 

 

 

Putting the Economy in Perspective

It’s very difficult to stay away from constant bad news that has been hammering us, every day, for the past year.  Most of the bad news comes from the media, with the occasional lament from friends, clients, and family members.  Ironically, with a few exceptions, not one of these people is in a precarious economic situation.  In fact, two family members recently went on cruises, a colleague just leased a new Volvo, and several friends and neighbors are undergoing remodeling projects.

So, if they aren’t worse off now than they were a year ago, why all the gloom and doom?  Simply put, it’s fear.  Fear of the unknown, or fear of what they anticipate COULD happen. 

What happens when business owners and independent professionals react to fear?  They start cutting back.  Where?  Often it’s in the very area they can least afford to do so:  their marketing budget!

However, SMART Business Owners know that this is the worst possible thing they can do.  That’s why their businesses flourish even while competitors flounder.

Here are some interesting statistics from Go-To-Market Strategies (which I encourage you to subscribe to) (http://www.gtms-inc.com/tip_marketingrecession.htm)

• 1970 recession year– American Business Press (ABP) and Meldrum & Fewsmith study showed that “sales and profits can be maintained and increased in recession years and [in the years] immediately following by those who are willing to maintain an aggressive marketing posture, while others adopt the philosophy of cutting back on promotional efforts when sales appear to be harder to get.” (1)

 

• 1974-1975 recession years– ABP/Meldurm & Fewsmith 1979 study covering 1974/1975 and its post-recession years found that “Companies which did not cut marketing expenditures experienced higher sales and net income during those two years and the two years following than those companies which cut in either or both recession years.” (2)

 

• 1981-1982 recession years
  • McGraw-Hill Research’s Laboratory of Advertising Performance studied recessions in the United States. Following the 1981-1982 recessions, it analyzed the performance of some 600 industrial companies during that economic downturn. It found that “business-to-business firms that maintained or increased their marketing expenditures during the 1981-1982 recession averaged significantly higher sales growth both during the recession and for the following three years than those which eliminated or decreased marketing. (3)

   

  • Cahners and Strategic Planning Institute (SPI) produced their report, “Media Advertising When Your Market Is In a Recession.” It disclosed, “During a recessionary period, average businesses do experience a slightly lower rate of return relative to normal times. However, expansion times do not generate a higher level of profits than normal periods as might be expected.” This phenomenon was explained by an analysis of changes in market share.

   

  • “During recessionary periods,” said the Cahners/SPI report, “these businesses tended to gain a greater share of market. The underlying reason is that competitors, especially smaller marginal ones, are less willing or able to defend against the aggressive firms.” The study then pointed out that businesses that increased media advertising expenditures during the recessionary period “gained an average of 1.5 points of market share.” (4)

 

• 1990-1991 recession years – Management Review asked AMA member firms about spending during the 1990-1991 recession. “Fortune follows the brave,” it announced, noting that the data showed that most firms that raised their marketing budgets enjoyed gains in market share. Among the magazine’s sample, 15 percent reported “greatly decreased” ad budgets. Advertising was “somewhat cut” by 29 percent. “The keys to gaining market share in a recession,” concluded Management Review“ seem to be spending money and adding to staff. Firms that increased their budgets and took on new people were twice as likely to pick up market share. (5)

 

• Beyond the statistics, why might it be more important than ever to market despite economic downturn? Strong consideration should be given to the idea that marketing plays a more critical role now than it did during previous recessions. While marketing’s role was once more informational than brand identity building, and considering that never more than today has the clutter factor been so great, relationships between customers and brands are critical. Relationship marketing has surged to the top of effective marketing campaigns as a means to keep an appropriate level of share of mind for purchase loyalty. Marketing serves to foster and maintain consumer-brand relationships. (6)

 

• The effect on profits. From the Harvard Business Review, “Advertising as an anti recession tool,” comes the effect of cutting advertising on the bottom line. “The rationale that a company can afford a cutback in advertising because everybody else is cutting back [is fallacious]. Rather than wait for business to return to normal, top executives should cash in on the opportunity that the rival companies are creating for them. The company courageous enough to stay in the fight when everyone else is playing safe can bring about a dramatic change in market position.” In addition, the article points out “Advertising should be regarded not as a drain on profits but as a contributor to profits, not as an unavoidable expense but as a means of achieving objectives. Ad budgets should be related to the company’s goals instead of to last year’s sales or to next year’s promises.” (7)

• REFERENCES:
  1. “How Advertising in Recession Periods Affects Sales,” American Business Press, Inc., 1979
  2. ABP/Meldrum & Fewsmith study, 1979
  3. McGraw-Hill Research. Laboratory of Advertising Performance Report 5262 New York: McGraw-Hill, 1986.
  4. Kijewski, Dr. Valerie. “Media Advertising When Your Market Is in a Recession,” Cahners Advertising Research Report. The Strategic Planning Institute, 1982
  5. Greenburg, Eric Rolfe. “Fortune Follows the Brave,” Management Review, January 1993
  6. Khermouch, Gerry. “Why Advertising Matters More Than Ever,” Business Week, August 2001
  7. Dhalla, Nairman K. “Advertising as an anti recession tool,” Harvard Business Review, Jan.-Feb. 1980

This data was compiled for you by our friends at Demand. Demand works with clients to help them attract new customers, retain existing customers, increase marketing effectiveness and reduce marketing, operational and administrative costs.

Technorati tags: marketing in a recession, smart business owners invest in marketing, B2B marketing, the importance of marketing

Friday Humor: Procrastination

Friday Humor: Procrastination

If it’s one of those days…

Are Your Headlines Reaching Your Customers?

Copywriting is a crucial part of grabbing and maintaining your customer’s attention.  From direct mail pieces to web copy, from sales letters to brochures, there are countless marketing materials which demand well written copy.

Unfortunately, hiring a professional copywriter is often not affordable for small business owners or independent professionals, especially in the early stages of starting their business.  But, there are ways that a solopreneur can take a DIY approach to copywriting and achieve respectable results.

The first step is to learn proper “marketing syntax”.  This is one of the cornerstones of the Action Plan Marketing System which we include in all our marketing programs.  Marketing Syntax is understanding that it’s not just “what you say”, but that the order in which you say it is equally important.  It all boils down to making it clear to your prospect that you work with people in their situation (Defining your target audience), that you understand their challenges (Identifying your prospect’s problem), and that you have a solution (Sharing the ultimate outcome).

If you use Marketing Syntax correctly, you will capture your prospect’s attention in a way that simply telling them what you do or what you sell, never will. 

Proper Marketing Syntax is at the heart of sincere, effective written and verbal communications.  But writing your own marketing materials can still be daunting, if you’ve never done it before.  I’ve included some resources which may help you learn how to improve your writing and start seeing better response rates.

Copywriting Courses / Products / Articles

Lorrie Morgan-Ferrero of Red Hot Copy offers a weekly newsletter, full of great tips and articles about copywriting.  Her website has information on her speed copywriting course, copywriting bootcamp, and other products and services to help small business owners and solo-professionals learn how to write for themselves. 

---

Kenneth Yu of Mind Valley Labs has written an article called Email Marketing Demystified which includes a 4-step process to improve your email writing skills. It’s a well-written piece which gives you advice you can start using right away. You can read it at:
http://blog.mindvalleylabs.com/email-marketing/540/

---

Transforming Your Networking With A Compelling Audio Signature is an article I wrote which goes into further detail on Marketing Syntax and also includes a podcast which you can access at: http://www.smartbusinessowners.com/transform-your-networking-with-a-compelling-audio-signature/

Although the article deals with verbal communications, the key message is about understanding and using the proper marketing syntax so it definitely applies to written communication as well. 

---

Idea Generator is a blog by coach and writer, Linda Dessau.  She offers writing prompts and ideas that will help you jump start any written word project from content for your blog, website to special reports and boosk.  Visit the site at:  http://lindadessau.typepad.com/ideagenerator/

 

Blog Action Day 2008 Poverty - What Can One Person Do?

 

 “Many people are talking about the poor, but very few people talk to the poor”. - Mother Teresa

 ”Remember the poor, it costs nothing”.  - Mark Twain

 

Today is Blog Action Day 2008 and bloggers all over the world have banded together to discuss poverty.  There are almost 12,000 blogs participating with an estimated audience of almost 12 million readers!  What an incredibly positive way to harness the power of the internet and social media.

My angle on this topic is simple:  most people care about poverty but feel that their contributions are too small to make a difference.  However, the reality is that everyone of us CAN make a difference. 

Here are some incredible posts from some of the participating bloggers which will inspire you:

What Can One Person Do?   This is a page on the Blog Action Site which offers very tangible ways that one can be involved from political action to donating time and/or money.  I encourage you to visit the rest of the site because it is amazing to see how many people are committed to this cause.

You Are Wealthier Than You Think You Are   This is an eye-opener:  Did you know that as little as $8 USD will provide 25 fruit trees for farmers in Honduras?  And $70 USD will ensure that a village in Haiti receives a first aid kit.

We are in a current economic downturn and the news media is really exploiting the fears of the American public.  And I’m not saying that we shouldn’t do everything in our power to mitigate our losses, and work smarter in order to improve our earning ability.  That’s what I do for a living!  But it’s time for a reality check.  Are things tougher than they were 2 years ago?  For many people they are.  But what does that mean to you?  For some people that I know, it means they’ve cancelled their lawn and pool services and they’re doing it themselves.  I’ve created a budget and eliminated unnecessary expenses.   But am I poor?  No, and the majority of Americans will get through this economic crisis.  They won’t be homeless, or hungry, or picking through mounds of garbage.   Just something that I think many of us lose sight of.  I know I do.

So, on to what we can do to help:

88 Ways to Do Something About Poverty Now  This article includes some easy, actionable ideas on how to get involved.

Leave a comment on my blog and I’ll donate $1USD for every (Non-spam) comment posted. The donations will be divided between Kiva and a local food bank. Thanks to Catherine at http://www.pinkasparag.us for this wonderful idea

Organizations That Are Fighting the Good Fight

Catholic Charities USA launched a Campaign to Reduce Poverty in America, the goal of which is to cut poverty in half by the year 2020. Their website is http://www.catholiccharitiesusa.org/poverty

 

Microloans are small loans, as little as $25, that help entrepreneurs in developing areas lift themselves out of poverty. Through Kiva.org anyone can become a microlender helping build communities by funding businesses in those areas.

Many loans are paid back and on the Kiva site you can read through dozens of entrepreneur/loan requests to pick ones you feel are most beneficial. 

                                                              

In FY2007, Heifer had 867 active projects in 53 countries/provinces and 28 U.S. states. Heifer projects around the world help families achieve self-reliance through the gift of livestock and training. Gifts are passed from recipient to recipient until entire communities are transformed.

 

Technorati tags: Blog Action Day 08 Poverty, Kiva, Heifer International, Catholic Charities, poverty, what can one person do, charity, volunteering, donations, social media for social causes

Free Report on How to Pay Off Your Debt Quickly

The news media is consumed by horror stories about the economy.  Words like recession, bailout, credit crisis, and foreclosures are everywhere.  I just received my issue of U.S. News & World Report and the cover title is “How Scared Should you Be?  with a very frightened looking George Washington on the cover.

I’m tired of the scare tactics and the gloom and doom ~ I want solutions!

So, I thought it very appropriate that I received information concerning a free offer that actually offers  concrete steps to improve your financial situation. Cindy Morus of http://www.mendyourmoney.com is offering her subscribers a free ebook on paying off debt quickly.

You have to sign up at http://www.paydebtquickly.com/, to receive it along with several bonus tips.

I’ve known Cindy for several years now and she’s very knowledgeable in the field of money management, especially with issues concerning debt and budgets.   She doesn’t sell investments or insurance so don’t worry about a “hard sell”. 

 

 

Welcome to the Carnival of LinkedIn Bloggers!

What is a blog carnival?  It’s an event where different bloggers come together and collaborate on a particular topic.  The carnival usually follows a publishing schedule which may be weekly, monthly or quarterly.  The advantages to a blog carnival is that all the participants have an opportunity to benefit from increased traffic and backlinks which help increase search engine ranking.

Each edition of the carnival is either hosted by the same blog or may alternate among different hosts.  This carnival follows the latter format.  It was hosted in August by Dr. Sally Witt.  The carnival itself is written in the form of a blog article which contains a short summary with links to the complete articles.

So, without further ado, welcome to the September 10, 2008 Edition of The Carnival of LinkedIn Bloggers!

Featured Articles

These articles are submitted by my colleagues and partners and deserve special consideration if you’re an independent professional, entrepreneur, or business owner who wants to attract more clients.

---

Do you market to strangers? by David Deakin, Zee2A

There are very important lessons to be learnt about why marketing to strangers doesn’t work. David Deakin, CEO of Zee2A and an international marketing mentor, wrote the following article entitled ‘Never Cold Call Again! And Get More Clients into the Bargain…’ which was published originally in January 2008 in his e-zine The Marketing Edge.  In it he tells you what to do instead – and get much better results.  http://zee2a.wordpress.com/2008/01/24/never-cold-call-again/

 

---

Supercharge Your Rolodex by Amy Hoppenrath, AH Marketing

Social networking is the latest buzz in marketing,  but is it just a fad?  Not if you know how to use it to “Supercharge Your Rolodex”.  Amy Hoppenrath, president of AH Marketing, and a columnist for Kansas City Small Business, offers tips on how to leverage your online and offline networks for greater visibility and enhanced credibility. http://www.kcsmallbiz.com/web-columnists/9-1-08-super-charge-your-roladex.html

 

---

Facebook is no longer for teenagers. In fact 70% of Facebook users are college graduates.  Shama Hyder is a marketing consultant with extensive online marketing experience who shows you how to tap into this social media phenomenon to market your services. http://www.afterthelaunch.com/2007/11/18/top-10-ways-to-use-facebook-to-promote-your-business-for-free/

  

---

General Articles by Topic

Blogs & Blogging

AndrewB presents 33 Reasons to Start a Blog posted at Personal Hack, saying, “Thinking about starting a blog but need Motivation? Or maybe you have a blog but have lost motivation to keep it updated. Here are 33 motivators to keep you going. “  http://personalhack.com/2007/12/33-reasons-to-start-a-blog/

 

SEO Genius presents Blogging | 7 Factors That Determine A Blog’s Success posted at SEO Tutorials - SEO Tips and Tricks - Marketing Articles, saying, “Ensure you know what factors lead to a blogs success, so that you can make your blog a success.”  http://www.back-links.org/7-Factors-that-determine-a-blogs-success.php

 

AndrewB presents Video - Use Blog Carnival & get FREE Targeted Traffic posted at Personal Hack, saying, “In this video I show you how to use blog carnival and get tons of free targeted traffic along with higher search engine rankings.”

 

Career

Mag Herrera of Life, Money, Development presents A Shining Job Interview: How to Succeed http://life.halcode.com/archives/2008/07/31/a-shining-job-interview-how-to-succeed/

 

Financial Planning

Big Cajun Man presents Financial Planners: An Opinion posted at Canadian Personal Finance Blog, where he writes about personal finances and consumer concerns from a distinctly Canadian point of view.  You can also connect with him on LinkedIn:  http://www.linkedin.com/in/awhitton

 

Marketing:  General

Katy Landers presents Driving Along the Marketing Highway posted at Adventures in Marketing. http://felberandfelber.blogspot.com/2008/08/driving-along-marketing-highway.html

 

Marketing:  Online

Yes, You Must Be Online! by Jenn Givlar at Create a Thriving Business.  Jenn says, “A few years ago, I was telling people they didn’t really need a web site. Now, you definitely need a web site - even if you think your business is local-client-based.”  Read the article at: http://createathrivingbusiness.com/yes-you-must-be-online/2008/08/22/

 

John W. Furst presents Bad Future For Email? posted at E-Biz Booster Blog, saying, “Does your Grandma use Email? Do your teenage kids or nephews use email the same ways as you do? I think those are very interesting questions for a marketer, aren’t they?.”

 

AndrewB presents Hit Digg’s Front Page by Writing Killer Headlines posted at Personal Hack, saying, “I’m sure you have dreamt about this if you are a blogger or online editor, here is how to to it.” Article available at: http://personalhack.com/2008/08/how-to-hit-diggs-front-page/

 

Personal & Professional Development

Janet Barclay presents Step Outside Your Comfort Zone posted at From the Desk of Janet Barclay, saying, “The next time an opportunity arises and you say to yourself “I don’t do that,” don’t be too quick to turn it down.”  http://www.janetbarclay.com/2008/07/31/step-outside-your-comfort-zone/

 

Social Networking

Azelma Petit presents “10 Ways to Use LinkedIn That You Never Thought Of” posted at Biz.Edu, saying, “LinkedIn is a valuable professional (especially business) resource. This post describes 10 ways you can use LinkedIn that you may never have considered.”  The article is available here:  http://www.mbaexplorer.com/blog/2008/08/10-ways-to-use-linkedin-that-you-never-thought-of/

 

Paula Gregorowicz presents Web 101: The Site Map posted at Paula G. Web Design {Publisher’s Note:  She has some great tips including the current post on the home page which is on backing up your Wordpress Blog}

Susan Tatum presents B-to-B Website Re-design: Advance with Caution. posted at Technology Marketing by Tatum Marketing.

 

---

 This concludes the September 2008 edition of the Carnival of LinkedIn Bloggers.  If you’d like to participate in our next Blog Carnival, please submit your article using our carnival submission form.  Past posts and future hosts can be found on our blog carnival index page.

---

Technorati tags: linkedin bloggers, blog carnival, marketing, B2B marketing, social networking, web design, website development, SEO, smart business owners, blogging best practices, blogs, linkedin,

Some blogs you should be checking out

As my regular readers know, I’ve been compiling a list of the top blogs on online marketing.  These blogs  cover topics of interest to business owners and independent professionals doing business online.

Here are some recent blog submissions:

http://www.impressionsthroughmedia.com -

Submitted by the publisher, Catherine Weber, this blog covers social media marketing for professionals who want to learn what it is and how to incorporate it into their marketing mix.  I’ve read a few articles and especially enjoyed the one on email newsletters (http://www.impressionsthroughmedia.com/?p=419).

---

 www.techcrunch.com 

Submitted by Jane Tabachnik of www.janetabachnik.com  (a colleague and fellow marketing consultant) who enjoys it but admits it may be a little “techy” for non-techs.  I’ve read it a few times and it’s definitely geared towards people who want to stay on top of cutting edge technology and trends.

---

www.azhttp.com 

Submitted by Bill Austin (V.P. of Business Development at AZHTTP), he’s very active in one of the forums I frequent and his posts are always well-written and informative. 

His blog contains two articles which are of particular interest to business owners and professionals and I’ve included the links below:

Does your Website Need Professional Help
http://www.azhttp.com/2007/05/09/does-your-website-need-professional-help/

Submitting your Site to Local Directories
http://www.azhttp.com/2008/04/18/local-business-directories/

---

I’ll continue to feature submissions until I compile my “top 25″ blog list.  So, if you have any blogs that you’d like to submit (yours or someone else’s) just include it in the comments section.