Category Archives: Inbound Marketing

5 Ways to Reach Your Most Elusive Prospects

Posted by Merlyn Sanchez on August 8th, 2009

In this over-connected, cell phone to the ear, Web 2.0 world, it would seem inconceivable that it can be near impossible to reach someone. However, it’s more likely that your phone call will go to voice mail rather than to a human being!
 
So, what do you do when you encounter someone’s voice mail?  Many business [...]

Want more leads? Then you oughta know…

Posted by Merlyn Sanchez on January 8th, 2009

This video brings back many, not so pleasant memories, of the smile and dial approach in my former corporate life.  Cold calling rarely works and most people hate doing it, so why does this approach continue to be a staple in so many marketing efforts?
SMART Business Owners know that building relationships is key to attracting [...]