Category Archives: Marketing

Where will you be in December?

It seems amazing that there are only 3 months left until the end of 2008.  Although I’m committed to living consciously,  it still seems that time moves a little faster than I would like!
But instead of bemoaning the fact that “time flies”, this is a good time to take stock of your year both personally and professionally.  [...]

Social Networking in Plain English

I can’t explain Social Networking better than these guys.   Next week, I’ll unveil my newest project at SMART Business Owners and, yes, it involves social networking and social media marketing.
 

Transform Your Networking With A Compelling Audio Signature

My article, “5 Tips For Attracting More Business By Networking“ outlines several ways to maximize your networking efforts.  Today I’d like to elaborate on Tip # 2 which discusses crafting a compelling audio signature.  Why is this important?
If you can’t clearly and effectively communicate what you do, in a way that interests your prospects, then you aren’t going [...]

Best of Online Marketing Blogs

I’m compiling a list of the best online marketing blogs and I’d like your help!  Here are the criteria:

The blog must have information applicable to brick and mortar businesses or solo-professionals and not be primarily a blog about internet marketing.
The blog should be current (please no blogs that haven’t been updated in 6 months!)
Tell me why you [...]

5 Tips For Attracting More Business By Networking

Networking can be an effective marketing tactic if done properly. However, if you talk to some business owners and solo-professionals they’ll tell you that it doesn’t work. Many of them have spent hundreds of dollars joining groups for the purpose of networking for new business. Unfortunately, the results don’t meet their expectations. After attending a [...]

How to Reach Your Prospect When You Can’t Reach Your Prospect

In this over-connected, cell phone to the ear, Web 2.0 world, it would seem inconceivable that you’d be unable to reach someone.  But it happens.  You’re more likely to reach voice mail than a live person.
 
 
So, what do you do when you encounter someone’s voice mail?  So many business owners and sales people have told [...]

Marketing Monday: Small Things Lead to Big Results

“Great things are not done by impulse, but by a series of small things brought together.”
Vincent Van Gogh
Today’s Marketing Monday topic is about one of the limiting beliefs (or mindset) about marketing that holds many small business owners and independent professionals back.  
Too many small business owners and independent professionals believe that marketing their services means [...]

Do you Twitter?

What’s Twitter and why should you care?  Well, today’s article is written by my colleague, Shama Hyder of http://www.afterthelaunch.com.  She’s an online marketing expert and has partnered with me so I can offer my clients the latest information and tools on Web 2.0 and creating a powerful online presence. 
By the way, you can follow me on [...]

Marketing Is A Game

When someone says “marketing”, what is your immediate gut level reaction?  If you’re an independent professional or small business owner, the very word may fill you with dread.  Here are some of the answers that we’ve gotten from our clients:

“Marketing is just a different way of saying ’selling’ and I hate to sell!”
“I don’t have time [...]

Microsoft’s Vision to Venture Workshops ~ Special Discount

Microsoft is sponsoring a series of one-day workshops in several cities this Spring.  The workshops are geared towards women entrepeneurs and offer advice on starting your business, online and offline marketing strategies, and a panel discussion with successful women business owners.  The agenda includes an exhibitor fair and time for networking. 
 
Here’s a list of the cities:

SAN [...]