Category Archives: Marketing

Three Mistakes That Are Hazardous to Your Blog’s Health

There are three mistakes which can seriously limit your blog’s success and you may be making them without realizing it. Then, before you know it, your audience dwindles and you’re left scratching your head.
Here are the three mistakes you want to avoid:
1. Overestimating Reader Interest
Some bloggers believe the old “Field of Dreams” line, “If you [...]

5 Tips To Position Yourself As An Expert

Yesterday I wrote about adding value by sharing  your knowledge and expertise.   Today, I’m going to piggyback on that and share you a few ways you can position yourself as an expert.
1.  Narrow your area of expertise – This is where the saying “Jack of All  Trades and Master of None”  comes in. [...]

Provide Value by Sharing Knowledge

SMART Business Owners know that providing value to their prospects and clients is one of the best ways to build and grow a profitable  relationship.
Here are just a few ways to provide value by sharing your knowledge:
1.   Reports or white papers They don’t have to be War and Peace, instead your readers will appreciate brevity [...]

Is Creating Content Stopping You From Using Social Media?

Today’s post is by my good friend and colleague, Amy Hoppenrath.  She is a marketing powerhouse  based in Kansas City whose phenomenal success as the principal at AH Marketing, led her  to launch Acceleraction with Kristen Wing.  Together they’ve taken the Kansas City business  scene by storm and were nominated this past February, for the [...]

Happy Memorial Day!

Today is  Memorial Day in the United States, and I would like to thank all the veterans, active-duty service members,  and their families for the great sacrifices they have made and continue  to make for  our country.
It is often a thankless job, little appreciated, and sometimes disparaged, so I want to let them know that [...]

The 3 Things You Must Do To Ensure Your Emails Get Read

The death knell  for email marketing has been ringing for some time now. We hear how people are tired of overstuffed in-boxes and who hit the  delete button even before skimming the subject.
There’s an alternative say the marketing gurus:  social media.  This is supposedly the best and brightest way  to reach prospects and customers.
But how [...]

Asking the “Right” Questions Leads You To Success

Asking the “right” questions will greatly improve your odds when it comes to any endeavor.  When it comes to marketing having the right answers will mean more clients at a lower cost to you.  Here are some examples of questions which can maximize your marketing efforts and dollars:

1.  Who are your ideal clients? Most [...]

Blogging for Clients – Why Every Small Business Needs a Blog

Samantha Hartley is a fellow certifed APMC (Action Plan Marketing Coach) who focuses on values-driven marketing for small business owners.  Here’s her wonderful article on the reasons every small business needs a blog.

If you’re like most of my clients, you’re NOT an aspiring professional blogger.  Your main focus is to attract more clients.  If blogging [...]

5 Reasons Your Business Needs A Website

It may difficult to believe that there are still businesses and professionals that don’t have a website. However, there are some people who don’t understand why they need to be “online” or have a very basic website which doesn’t serve them or their clients.
Here are five reasons you need to have a website (that works!):
1.  So  [...]

Fundamentals for Business Success in 2010

Fundamentals for Business Success in 2010