Category Archives: Marketing

Do you Twitter?

What’s Twitter and why should you care?  Well, today’s article is written by my colleague, Shama Hyder of http://www.afterthelaunch.com.  She’s an online marketing expert and has partnered with me so I can offer my clients the latest information and tools on Web 2.0 and creating a powerful online presence. 
By the way, you can follow me on [...]

Marketing Is A Game

When someone says “marketing”, what is your immediate gut level reaction?  If you’re an independent professional or small business owner, the very word may fill you with dread.  Here are some of the answers that we’ve gotten from our clients:

“Marketing is just a different way of saying ’selling’ and I hate to sell!”
“I don’t have time [...]

Microsoft’s Vision to Venture Workshops ~ Special Discount

Microsoft is sponsoring a series of one-day workshops in several cities this Spring.  The workshops are geared towards women entrepeneurs and offer advice on starting your business, online and offline marketing strategies, and a panel discussion with successful women business owners.  The agenda includes an exhibitor fair and time for networking. 
 
Here’s a list of the cities:

SAN [...]

The Results Are In! SMART Marketing is a winner!

We launched our new SMART Marketing Mentoring program this fall after I received my Action Plan Marketing Coach certification. This intensive one-on-one program is geared towards the small business owner and independent professional who wants to attract more ideal clients.

Our first client was Jane Morrison of http://www.moreinsight.com and Women Connections. She’s been gracious [...]

Butcher, Baker, Candlestick Maker… and Marketer?

Smart business owners and independent professionals think and act differently than their less successful counterparts. They don’t differentiate between their vocation (doctor, consultant, widget maker) and marketing. They know that to have a profitable business or practice, they must integrate marketing into virtually everything they do.
Of course, a large professional practice or larger [...]

Increase Your Credibility and Grow Your Business With Testimonials

One of the challenges that business owners and solopreneurs face when marketing their products and services is the issue of credibility. Prospects have a natural wariness which only increases with higher priced items and services. If they aren’t familiar with you and your company, the decision process can take much longer or even stall. [...]

Certified Action Plan Marketing Coach

This past September 28-October 2, I attended an intensive training workshop as part of the certification program to become an Action Plan Marketing Coach. It was a wonderful experience full of brainstorming sessions, learning (so much to learn!), sharing and camaraderie. If you’re not familiar with Robert Middleton’s marketing services, it’s worth a [...]

How To Write A 300 Page Book In Four Months

Writing a book can be a great way to establish credibility with your potential clients especially if you have created a proprietary system of solving serious business issues.  There are many resources available but Mark Silver does an excellent job of recapping them and adding a step by step action plan on how to actually [...]

Let Your Customers Grow Your Business

Growing your business can often be hard work. But, sometimes we overlook the most basic and easiest strategies. You have to leverage what you have in order to get more of what you want.
Even if you only have one client, you have a powerful ally in building your business. Here are some of the best [...]

Connect with me on LinkedIn

I signed up with LinkedIn last week. According to Guy Kawasaki (10 Ways to Use LinkedIn), it’s a great way to connect with other professionals in your industry as well as help you find potential clients, service providers, and partners who come with recommendations.
I’m still researching to learn how to effectively network on LinkedIn and how to [...]