Category Archives: Marketing

Don’t Hype Your Way Into Your Client’s Inbox

We’re all familiar with the scourge of SPAM:  the unsolicited emails exhorting us to improve our love lives, buy cheap prescriptions, or make millions on the internet.  The exaggerations and overblown language are expected.
But the hype that I’m referring to comes from the very email lists to which we’ve subscribed.  Here are a few  examples of the [...]

Upcoming LinkedIn Profile Development Webinars

Are you LinkedIn? If so, are you using it to build your brand, improve your search engine rankings, and your credibility?

A strong LinkedIn profile builds your professional brand, establishes you as an expert, increases your credibility, and positions you higher in Google searches. This nuts and bolts program will help you to [...]

Want more leads? Then you oughta know…

This video brings back many, not so pleasant memories, of the smile and dial approach in my former corporate life.  Cold calling rarely works and most people hate doing it, so why does this approach continue to be a staple in so many marketing efforts?
SMART Business Owners know that building relationships is key to attracting [...]

Supercharge Your Rolodex

 

Today’s post is by my colleague and friend, Amy Hoppenrath of AH Marketing.  She is the consummate marketing professional who has also joined me as an authorized reseller for Integrated Alliances.  We partner on LinkedIn training webinars, including one which is geared specifically towards perfecting LinkedIn profiles.  Here’s her insightful and timely article on how [...]

Putting the Economy in Perspective

It’s very difficult to stay away from constant bad news that has been hammering us, every day, for the past year.  Most of the bad news comes from the media, with the occasional lament from friends, clients, and family members.  Ironically, with a few exceptions, not one of these people is in a precarious economic situation.  [...]

Are Your Headlines Reaching Your Customers?

Copywriting is a crucial part of grabbing and maintaining your customer’s attention.  From direct mail pieces to web copy, from sales letters to brochures, there are countless marketing materials which demand well written copy.
Unfortunately, hiring a professional copywriter is often not affordable for small business owners or independent professionals, especially in the early stages of [...]

Welcome to the Carnival of LinkedIn Bloggers!

What is a blog carnival?  It’s an event where different bloggers come together and collaborate on a particular topic.  The carnival usually follows a publishing schedule which may be weekly, monthly or quarterly.  The advantages to a blog carnival is that all the participants have an opportunity to benefit from increased traffic and backlinks which [...]

Where will you be in December?

It seems amazing that there are only 3 months left until the end of 2008.  Although I’m committed to living consciously,  it still seems that time moves a little faster than I would like!
But instead of bemoaning the fact that “time flies”, this is a good time to take stock of your year both personally and professionally.  [...]

Social Networking in Plain English

I can’t explain Social Networking better than these guys.   Next week, I’ll unveil my newest project at SMART Business Owners and, yes, it involves social networking and social media marketing.
 

Transform Your Networking With A Compelling Audio Signature

My article, “5 Tips For Attracting More Business By Networking“ outlines several ways to maximize your networking efforts.  Today I’d like to elaborate on Tip # 2 which discusses crafting a compelling audio signature.  Why is this important?
If you can’t clearly and effectively communicate what you do, in a way that interests your prospects, then you aren’t going [...]