Love means never having to say you’re sorry unless you’re a business owner

Most people don’t want to admit that they’ve made a mistake. It’s just human nature. But it’s a sign of maturity when we finally grow up enough to say, “I’m sorry, what can I do to make this up to you?”. Unfortunately, most people and by extension their businesses never reach this point.

A negative customer experience isn’t the end of the world. In fact, studies show that a satisfying resolution to a mistake is more memorable (in a positive way) than if the experience had been positive from the beginning.

To read an interesting list of the Top 10 apologies or non-apologies, visit Seth Godin’s blog.