Provide Value by Sharing Knowledge

Posted by Merlyn Sanchez on June 2nd, 2010

SMART Business Owners know that providing value to their prospects and clients is one of the best ways to build and grow a profitable relationship.

Here are just a few ways to provide value by sharing your knowledge:

1. Reports or white papers They don’t have to be War and Peace, instead your readers will appreciate brevity as long as you’re providing valuable content.

2. Checklists Almost everyone appreciates a good organizational or time management tool and checklists are one of the bests. Real estate agents can offer a checklist on the documents you need to have to apply for a loan, a life coach can offer a list of the issues they can help clients with, an accountant can provide information on deductible business expenses.

3. Resource List Share the names of high-quality resources that you can confidently recommend. For example, a marketing consultant can include web designers, public relations firms, advertising agencies, business coaches, and accountants.

4. Templates A web designer can offer simple blog templates and a business coach can provide a one-page outline that can be completed to provide users with a simple business plan.

5. Interviews Find well-known experts or “celebrities” in your industry and interview them. You can then provide downloads and transcripts to your clients.

Put yourself in your client’s shoes and brainstorm on more ways to share your knowledge. What do your clients really want to know? Which tools or information can solve one of their issues?

Good luck and please share your ideas in our comments section.

Thanks!