Want more leads? Then you oughta know…

This video brings back many, not so pleasant memories, of the smile and dial approach in my former corporate life.  Cold calling rarely works and most people hate doing it, so why does this approach continue to be a staple in so many marketing efforts?

SMART Business Owners know that building relationships is key to attracting quality clients.  And there are so many ways to approach prospective clients and build relationships that there’s no reason to have to cold call. 

Here are the lyrics to the song, enjoy!:

“Oughta Know Inbound Marketing”
By HubSpot’s Rebecca Corliss

If I make one more call
I might go punch a wall.
No one understands
That this doesn’t work.

They hang up cause I’m a creep.
The mail I send they don’t read.
They always find a way to
Ignore me.
I’m interrupting their lives
So they threaten me with knives.
I didn’t think that marketing was like torture.

Cause the calls, direct mail
TV ads, they all fail.
And they aren’t getting me anywhere. They don’t work.
No!
And every time I try to sell
‘Didja know that I’m told I should go to hell?
Then I cry. Then I cry.
And you wonder why.

I want leads
To come to me.
Fix our SEO
Get some inbound links.
RSS
Let’s get blogging.
Why don’t we just use inbound marketing?
You. You. You. Oughta know.

Get my page rank up.
Tag my content.
Fix my landing page.
Let them come to me.

Now I can blog I can tweet
Publish things you will read.
Won’t have to bug you in the middle of dinner.
Google me organically
Search results one two and three.
You need my products? Uh huh. Yeah you’ll find me.

Cause the calls, direct mail
TV ads, they all failed.
And they weren’t getting me anywhere. They don’t work.
No!
And every time I tried to sell
‘Didja know I was told I should go to hell.
Then I cried. Then I cried.
And you wondered why.

Now my leads
They come to me
Fixed our SEO
Got some inbound links
RSS
Now we’re blogging
Thank god now we use inbound marketing.
You. You. You. Oughta know.

 

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Thanks to my friends at Zee2A in England for posting this on their excellent blog, http://zee2a.wordpress.com/ (check them out if you want great content on marketing, branding and customer service geared towards professional service firms.

And thanks to HubSpot for creating this and allowing readers to share it with others.  Their blog post which features this video is here:http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound-Marketing.aspx . 

They also offer the music and lyrics under Creative Commons License so you can attempt your own version!